I made this Viral to promote the film Daylight Robbery, it is an interesting interactive project.
This is only a demo version, the real thing is at www.70millionquid.co.uk. There are two user defined variables in the film, where the actor say the viewers name, and then the person who sent it to the viewer.
To do this we had the actor say 150 different names and then use flash to re-edit the right bit into the film!